|It is beyond doubt that the
web has brought a lot of new marketing opportunities to businesses of all sizes. It
provides even a small business with the opportunity to promote their goods
or services to a potentially
enormous market. However, with a tendency
for in-house productions and use of standardised
web layouts and formats it's hard for these sites to be memorable and
The creative members represented by Ai know the
importance of making a clear statement. They strive to ensure the web presence
they produce for their clients is unique reflects an individual
Often visual simplicity and clarity is the key to success.
Filling a page with links to all areas of a site might seem a good idea but it
misses the point of interactive media. By offering a few simple choices
to the viewer and letting them refine their selection you can remove
confusion for first time visitors, making their first impression of
your business a favourable
A quick browse around our
own members sites should give you an insight into this philosophy in action.
After that, why not drop us a line and we'll
point you to a few of the sites or associates have created for their clients.
~ Associate Web producers ~
Creative - StudioDM
revision date: 5th Feb 2005